Speaking to the Wall Street Journal, newly appointed Kraft Heinz CEO Miguel Patricio suggested that better marketing of some of the company’s products could be the key to boost sales.

Mr Patricio, the former chief marketing officer for Anheuser-Busch InBev, told the publication that Kraft Heinz would not be selling any of its brands in the following months and that they would be evaluated to see which ones could be bolstered.

He also added that the company was in need of “more focus” and that he wants people to believe that it was turning the page and starting “a new cycle”.